VivaLaRAR
A brand built from nothing, now selling under its own name.
Situation
A maker of wet-weather outdoor gear had the gear ready, but no name, no identity and no store around it.
What I did
I built the brand and the store: identity, product language, and a custom store around a small, focused catalogue. Product pages state materials, construction and the conditions each piece is made for. The copy keeps the maker’s plain voice. Brand, store and product pages shipped together.
Scope
- 01 Identity
- 02 Custom store theme
- 03 Catalogue structure
- 04 Product copy
- 05 Launch setup
Outcome
Launched 2026. The brand sells under its own name at vivalarar.com.au.
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