NC7
An athlete’s equipment store, redesigned so the products explain themselves.
Independent concept. Not commissioned or endorsed by NC7 or Nathan Cleary.
Situation
NC7 sells kicking tees and footballs developed with NRL player Nathan Cleary. I wanted to see how far the store could go if each product explained itself: what it does, and which one to pick.
What I did
I built an unsolicited concept to show what the store could be: a homepage that leads with the equipment, a page that explains the preparation system behind it, and a Performance Kit product page with a working demonstration cart. It uses NC7’s own photography and logo; the changes are structure, type, copy and the buying flow.
Scope
- 01 Store audit
- 02 Information architecture
- 03 Homepage concept
- 04 Product explainer page
- 05 Kit product page
- 06 Demonstration cart
Outcome
Built as a concept preview. NC7 hasn’t commissioned, reviewed or endorsed it, and its live store is unchanged.