Field notes

Short notes from inside the work — observations on storefront clarity, product hierarchy, interface states and how specialist stores earn trust. Published when there is something useful to record, not on a schedule.

Field · 2026·04

Why placeholder content quietly kills specialist trust

On inherited supplier imagery, scaffold copy, and why provisional reads as risk.

System · 2026·03

Hierarchy before decoration

Structuring a considered-purchase catalogue around product hierarchy — system note in preparation.

Field · 2026·02

Managing a store you didn’t hand off

The case for ongoing management after a store goes live.

Publication / pending